The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
I love these letters because of how light and cheerful they are to look at. The thin and thick lines add a sense of stability with room for play and goofiness without being over the top. It is the perfect amount of seriousness and playfulness.