this image of the popular brand 'pepsi' it portrayed by quotes!1 which relate to david carsons own experiences he has targeted the coustomers of pepsi by creating this. the inspiration took from this image is that it doesn't always have to be a soild drawn image, typography also looks as effective
When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.
This Iams print ad has a communication objective of emphasizing that people don't think of their pets as "pets" but more like family who deserve the best food. The headline is "I Am Not a Pet" with the illustration of a cat, and they work together because the dialogue of the body copy and headline reflect what a family's cat would think to themselves, understanding that they deserve the best because they share a relationship with their owner that goes beyond "owner" and "pet."