Chupa Chups Brand Inventory

This Brand Inventory goals to determine the product's Brand elements, Supporting marketing programs, Profile of competitive brands, Points-of-parity and points-of-difference and Brand Mantra.
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During the last 50 years Chupa Chups has been moving the world. In 2008 Chupa Chups wanted to celebrate its 50th anniversary with all Chupa Chups' consumers around the world celebrating several events during the year and in different countries like the grosse Schülerparty in Germany, the skyblog in France, the suck for luck in Philippines, and so on finishing with a huge MTV Concert in Barcelona.

During the last 50 years Chupa Chups has been moving the world. In 2008 Chupa Chups wanted to celebrate its 50th anniversary with all Chupa Chups' consumers around the world celebrating several events during the year and in different countries like the grosse Schülerparty in Germany, the skyblog in France, the suck for luck in Philippines, and so on finishing with a huge MTV Concert in Barcelona.

Brand Logo (Brand Element)

Brand Logo (Brand Element)

During the 90´s the company also adopted a diversifiying strategy, launching to the market new products. The company knew the great value of its brand "Chupa Chups" worldwide and discovered another business different of producing and selling just candies: the licensing. In this way, Chupa Chups created a own licensing department to exploit its well-known brand putting it on t-shirts, folders, pens, glasses, perfumes, board games, toys...

During the 90´s the company also adopted a diversifiying strategy, launching to the market new products. The company knew the great value of its brand "Chupa Chups" worldwide and discovered another business different of producing and selling just candies: the licensing. In this way, Chupa Chups created a own licensing department to exploit its well-known brand putting it on t-shirts, folders, pens, glasses, perfumes, board games, toys...

Points-of-parity, Points-of-difference

Points-of-parity, Points-of-difference

BRAND MANTRA

BRAND MANTRA

Pantone - Product Collaboration. This apparel collection featured confectionary brands Mentos and Chupa Chups for their launching. The Chupa Chups capsule collection combines the flower-shaped logo with popular flavours of the lollipop. This gives a colour palette including Strawberry Cream, Vibrant Orange, Lemon and Green Apple.

Pantone - Product Collaboration. This apparel collection featured confectionary brands Mentos and Chupa Chups for their launching. The Chupa Chups capsule collection combines the flower-shaped logo with popular flavours of the lollipop. This gives a colour palette including Strawberry Cream, Vibrant Orange, Lemon and Green Apple.

Its PRICE ranges from 20-25 pesos

Its PRICE ranges from 20-25 pesos

Profile Of Competitive Brand - Lipps Pop Stix  is a non-mentholated hard candy that comes in six (6) fruity flavors - Strawberry, Mango, Tamarind, Apple, Grapes and Black Berry

Profile Of Competitive Brand - Lipps Pop Stix is a non-mentholated hard candy that comes in six (6) fruity flavors - Strawberry, Mango, Tamarind, Apple, Grapes and Black Berry

Chupa chups has its own facebook page wherein they are doing an update anytime of the day.

Chupa chups has its own facebook page wherein they are doing an update anytime of the day.

Another Packaging

Another Packaging


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“In 1969, Dali was approached to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.”

“In 1969, Dali was approached to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.”

Riccardo Schiavon featuring Banksy + Jeff Koons, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Banksy + Jeff Koons, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Katharina Fritsch, 2014, GIF  http://riccardoschiavon.tumblr.com  www.riccardoschiavon.com  https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Katharina Fritsch, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Piero Manzoni + Andy Warhol, 2014, GIF  http://riccardoschiavon.tumblr.com  www.riccardoschiavon.com  https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Piero Manzoni + Andy Warhol, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Damien Hirst, 2014, GIF  http://riccardoschiavon.tumblr.com  www.riccardoschiavon.com  https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Damien Hirst, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Piero Manzoni + supermarket adv, 2014, GIF  http://riccardoschiavon.tumblr.com  www.riccardoschiavon.com  https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Piero Manzoni + supermarket adv, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Maurizio Cattelan + Jekk Koons + Yayoi Kusama, 2014, GIF  http://riccardoschiavon.tumblr.com  www.riccardoschiavon.com  https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=

Riccardo Schiavon featuring Maurizio Cattelan + Jekk Koons + Yayoi Kusama, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=

Riccardo Schiavon featuring Marcel Duchamp, 2014, GIF  http://riccardoschiavon.tumblr.com  www.riccardoschiavon.com  https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Marcel Duchamp, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Duane Hanson + Andy Warhol, 2014, GIF  http://riccardoschiavon.tumblr.com  www.riccardoschiavon.com  https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Duane Hanson + Andy Warhol, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Maurizio Cattelan, 2014, GIF  http://riccardoschiavon.tumblr.com  www.riccardoschiavon.com  https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

Riccardo Schiavon featuring Maurizio Cattelan, 2014, GIF http://riccardoschiavon.tumblr.com www.riccardoschiavon.com https://www.facebook.com/RickyRockyRiccardoSchiavon?ref=hl

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