"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
Lighting signage for a hotel. This gave me another idea. If you placed 2 black lights in the positions of the normal lighting on this signage you could have the logo or type in UV o the wall enabling the black lights to highlight this.