I love the simplicity of this logo as well. The wood gives the store or restaurant a vibe already so the writing really only needs to be very simple like it is.
Cerith Wyn Evans ‘In Girum Imus Nocte et Consumimur Igni’, 2006 © Cerith Wyn Evans, courtesy Jay Jopling/White Cube, London
Want to include a cool/ statement neon sign - 'stay ripe'? a big tomato?