Honey Wood's type + Logo looks nice on the packages with simple colors: white & hue of purple. The detail of the bee adds a nice touch + I like the circular layout. The bee looks like a heart as well - cool design.
It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as