Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
PSA about smoking and what it does to your body. Organs are balloons next to a cigarette representing what smoking does to your organ, a balloon next to a cigarette and smoke wont last long, just like your organs won't last if you smoke
Motivation - Anti smoking poster, using a cigarette butt necklace to show the way people look at someone who smokes, attempting to creating a psychological impact on the smoker and trying to make them quit.