Changsun Lee
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The New Rules of Marketing & PR: How to use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

New Rules of Marketing and PR A Revised and Updated Version - David Meerman Scott explains how marketers can use new media tools and content to reach customers with their message.

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics - Erik Qualman Socialnomics: How Social Media Transforms the Way We Live and Do Business A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future.

Groundswell: Winning in a World Transformed by Social Technologies

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies: Charlene Li, Josh Bernoff. A great read about the functions of social and digital technologies!

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

This book is beyond awesome -- Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing: Lee Odden:

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Prediction: I will be smarter after reading this book: Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)