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Marketing Technology

Collection by Scott Brinker

114 
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Images, Sketches, and Infographics about marketing technology and marketing technologists.

Scott Brinker
What does the marketing technology industry look like? Well, if you want a visual, look no further than the marketing technology landscape infographic. Marketing Digital, Marketing Software, The Marketing, Marketing Tools, Content Marketing, Social Media Marketing, Marketing Companies, Inbound Marketing, Marketing Articles

Marketing Technology Landscape Supergraphic (2014)

UPDATE: The 2020 Marketing Technology Landscape is now available. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600x1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to copy, repost, distribute, and use this…

Debunking 3 myths of agile marketing - Chief Marketing Technologist Technology Management, Marketing Technology, Marketing Automation, Project Management, Disruptive Innovation, Innovation Strategy, Marketing Articles, The Marketing, Design Thinking

Debunking 3 myths of agile marketing

Agile marketing continues to grow in popularity. Why? The old 'waterfall' approach to marketing planning and execution simply can't keep pace with the speed at which prospects (and competitors) can move in the superconductive digital world. In a Forrester report earlier this year, from which the graph below was excerpted, analyst Laura Ramos wrote, 'The traditional annual planning routine is ripe for extinction, as 69% of our B2B marketing leaders say that conditions change too quickly to…

Marketing Technology Landscape Supergraphic nearly double from companies and open sources projects Technology Management, Marketing Technology, Open Source Projects, Web Analytics, Digital Technology, Digital Marketing, Social Media, Messages, How To Plan

Marketing Technology Landscape Supergraphic (2015)

UPDATE: The 2020 Marketing Technology Landscape is now available. There's a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more): Marketing Technology Landscape — Hi-Res PNG (2800x2100px, 6.5MB) Marketing Technology Landscape — Hi-Res…

The evolution of Marketing Technology Landscape (via Brinker, Chiefmartec) Marketing Technology, Marketing Automation, The Marketing, New Technology, Social Media Marketing, Digital Marketing, Technology Management, Advertising, Infographics

Marketing Technology Landscape Supergraphic (2014)

UPDATE: The 2020 Marketing Technology Landscape is now available. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600x1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to copy, repost, distribute, and use this…

The many marketing departments of tomorrow - Chief Marketing Technologist Technology Management, Marketing Technology, Marketing Automation, Content Marketing, Digital Marketing, Finance, Fun, Economics, Inbound Marketing

The many marketing departments of tomorrow

Before I get an inbox full of angry emails from everyone who doesn't work in the marketing department, let me disclaim that the above diagram was intended somewhat humorously. Hey, it's Friday — lighten up! But the funny thing about humor is that it often contains a nugget of truth. Decades ago, David Packard — of Hewlett-Packard (HP) fame — declared, 'Marketing is too important to be left to the marketing department.' And although marketing as a function is clearly ascendent, the scope of…

5 Revolutionary Forces of the Cloud Technology Management, Marketing Technology, The New Normal, Global Business, Commerce, Cloud Computing, Big Data, Revolutionaries, Computers

What if 1,000+ marketing technology vendors were the new normal?

Overcrowded. That was probably the most common remark to my latest marketing technology landscape. Well, aside from more colorful exclamations that decorum prevents me from repeating. And the truth is that this graphic, even with nearly 1,000 companies represented, was far from complete. There are hundreds of great companies that weren't included: AppNexus, AdColony, Addroid, Adestra, Aginity, Ambassador, Amobee, Amplifinity, Avoka, and AWeber are just the ones beginning with the letter 'A'…

A visual to help select the best Martech stack plus 6 implications for selecting and managing today's and tomorrow's marketing technology landscape Marketing Innovation, Marketing Technology, Marketing Automation, The Marketing, Online Marketing, Digital Marketing, Technology Management, Wealth Creation, Tips Online

Marketing Technology Landscape Supergraphic (2014)

UPDATE: The 2020 Marketing Technology Landscape is now available. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600x1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to copy, repost, distribute, and use this…

Fire the funnel -- 5 stages of the real buyer's journey - Chief Marketing Technologist Content Marketing Strategy, The Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Technology Management, Marketing Technology, Marketing Automation, Journey Journey

Fire the funnel — 5 stages of the real buyer's journey

The funnel model of marketing and sales doesn't reflect reality very well. We know this. Buyers don't proceed in lock-step fashion down a pipeline. They never did, actually. But the wide-ranging journeys of exploration that buyers can take today on the web have only exacerbated the disparity between the model and reality. This more realistic diagram of the 'funnel' by Lori Wizdo of Forrester Research brilliantly illustrates that point. The real funnel doesn't look like a funnel at all. It…

Strategy, marketing, and technology are all intertwined - Chief Marketing Technologist Marketing Program, Marketing Software, The Marketing, Digital Marketing, Technology Management, Marketing Technology, Marketing Automation, Lead Nurturing, Leadership Roles

Strategy, marketing, and technology are all intertwined

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. 'Digital marketing is too damn complicated!' It's a terrific discussion about the interplay between marketing, technology, IT, strategy, and process. These were some of the points raised in their chat: 'Technology is definitely outpacing…

The Marketing Technologist: Neo of the Marketing Matrix by ion interactive via slideshare Social Media Digital Marketing, Marketing Technology, Marketing Automation, The Marketing, Content Marketing, Infographic, Keynote, Conference, Twitter

The Marketing Technologist: Neo of the Marketing Matrix

Scott Brinker's opening keynote from Gilbane Conference 2013

What if marketing technology vendors were the new normal? Technology Management, Marketing Technology, Marketing Automation, The Marketing, Business Marketing, The New Normal, Cloud Computing, Software, Motivation

What if 1,000+ marketing technology vendors were the new normal?

Overcrowded. That was probably the most common remark to my latest marketing technology landscape. Well, aside from more colorful exclamations that decorum prevents me from repeating. And the truth is that this graphic, even with nearly 1,000 companies represented, was far from complete. There are hundreds of great companies that weren't included: AppNexus, AdColony, Addroid, Adestra, Aginity, Ambassador, Amobee, Amplifinity, Avoka, and AWeber are just the ones beginning with the letter 'A'…

Goodbye, white papers: ‘Marketing apps’ engage prospects instead of throwing content at them Marketing Technology, Marketing Tools, Streaming Vf, White Paper, First Step, News Today, Get Started, Infographic, Films

Goodbye, white papers: ‘Marketing apps’ engage prospects instead of throwing content at them

Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Marketing technology vendor Ion Interactive announced this morning that it is pivoting from providing general marketing tools to helping marketers create interactive experiences the company calls “marketing apps.” These marketing apps could be calculators or quizzes, contests or configurators, […]

Strategy, marketing, and technology are all intertwined - Chief Marketing Technologist Event Software, Marketing Software, The Marketing, Mobile Marketing, Digital Marketing, Technology Management, Marketing Technology, Lead Nurturing, Robert Rose

Strategy, marketing, and technology are all intertwined

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. 'Digital marketing is too damn complicated!' It's a terrific discussion about the interplay between marketing, technology, IT, strategy, and process. These were some of the points raised in their chat: 'Technology is definitely outpacing…

The Marketing Technologist: Neo of the Marketing Matrix Technology Management, Marketing Technology, The Marketing, Roofing Contractors, Ecommerce, Infographic, Software, Social Media, Digital

The Marketing Technologist: Neo of the Marketing Matrix

Today, I'm giving one of the opening keynotes at the Gilbane Conference, making the case for why marketing technologists are amazing, Neo-like characters in the marketing world equivalent of The Matrix. The attendees, a 50/50 mix of IT and marketing professionals, are collectively the ideal audience for this. It's the combination of their talents — increasingly blended into hybrid roles such as marketing technologists, creative technologists, growth hackers, and data scientists — that…

CEOs look toward disruptive technology more than CMOs - Chief Marketing Technologist Technology Management, Marketing Technology, Disruptive Technology, Infographic, Trends, Disruptive Innovation, Infographics, Beauty Trends, Visual Schedules

CEOs look toward disruptive technology more than CMOs

CEOs have come to recognize, more than ever, that disruptive technology poses the single biggest existential threat to the future of their businesses. Or, on the optimistic side of that coin, it promises tremendous opportunity for them to capture new ground. IBM recently released their latest global C-suite study — The Customer-activated Enterprise — and I highly recommend downloading it. Their research was conducted by interviewing over 4,183 C-level executives from across 70 countries and…

A visual to help select the best Martech stack plus 6 implications for selecting and managing today's and tomorrow's marketing technology landscape Marketing Innovation, Marketing Technology, The Marketing, Digital Marketing, Technology Management, Infographic, Relationship, Landscape, Infographics

Strategy, marketing, and technology are all intertwined

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. 'Digital marketing is too damn complicated!' It's a terrific discussion about the interplay between marketing, technology, IT, strategy, and process. These were some of the points raised in their chat: 'Technology is definitely outpacing…