Ji Lee creates typographic illustrations that cleverly relate to the words themselves for his Word as Image series. Logos that involve words can often be playful with elements close to typographic, creating a new way to perceive the message.
Logos ideas / O'Neill T-Shirt Graphics by Ray Dombroski. O'Neill is known as the Original American Surfing Company. It began as a wetsuit company and surf shop, founded by Jack O'Neill in It continues to be one of the most sought-after surf brands today.
From initial inspiration, to the whirlwind of iterations and final refinements, we value process. Here lies a smattering of explorations. Whether accepted and rejected, each renders a stepping stone to greater clarity and simplicity.