It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as
Women of Graphic Design - Nadia Méndez (Mexico) Layouts for Bloomberg. JW: CATEGORY: Text Wrap COMMENTS: I like the way they made the word Oil look like actual oil dripping down the page. Wrapping the text around the drips was very successful.