What I like about this logo would be that the designer used serif and sans serif fonts, because they really complement each other. But one thing that I dislike would be that the designer put LAUR DRAE & COMPANY in the middle of the logo.
Feminine Logo Templates MINIMAL by Graphic Dash on Creative logo design inspiration, perfect for a modern business branding with perfect font and typography selection. Take some ideas or use this minimal, elegant, luxury, simple and also hipster set.
Ji Lee creates typographic illustrations that cleverly relate to the words themselves for his Word as Image series. Logos that involve words can often be playful with elements close to typographic, creating a new way to perceive the message.
I like the left logo idea on the left, under "Logo Variations". Again, would have "WoH" with letters (that perhaps would also look like a cleaning/wizard-related drawing at first glance) and under a simple "Wizard of Homes"