The Pompadour Apply a small amount of sea-salt spray to the top of the hair and towel dry. Brush hair forwards to build volume. Rub some pomade, such as American Crew Matte, into the hands and sweep the hair back from the face. If possible, blast hair up and back with a hair dryer, or mould the hair into place and apply hairspray to lock it in. Finish by slicking the sides back with a small amount of product.