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Journey mapping to understand customers’ emotions
We know that as people and as consumers, our decisions are colored by emotions. As marketers, we’re interested in giving the people making decisions about our products a great experience. To do that…
Visual Process Innovation: Introduction | XPLANE Consulting
A healthy process is the lifeblood of any organization. It impacts everything from efficiency and quality to customer satisfaction and employee happiness. Yet despite its…
International tourism from 1950-2012. The evolution of tourism, which are the most popular countries to fly to, how people get there and who gets the most revenue.
The Many Facets of UX Design
UX Designers play many roles on a project. They must conduct primary end-user research, then utilize the findings to Design intuitive information architecture and interaction design, within the constraints of technical platforms.
Customer Journey Mapping: Your Definitive Guide
Customer journey mapping has become a favourite tool for visualising the customer’s experience. But what exactly are they, how do you create them and what is the best way to use them?