Honey Wood's type + Logo looks nice on the packages with simple colors: white & hue of purple. The detail of the bee adds a nice touch + I like the circular layout. The bee looks like a heart as well - cool design.
This looks like a museum floor tile where they put the directions to a certain exhibit which I think is really cool. It stands out against the normal brick, and is eye-catching whilst also being small and not really a big deal.