What makes the Professional Hair Dryer look premium? For starters, the matte body works well against the hair dryer’s simple shape. Simple shapes and matte go along pretty well, whereas complex contours look good with a gloss finish.
Yohei Kuwano Design Studio makes product designs for clients like MUJI, FOVE and Chojyu-no-sato. Last years he has received 13 awards: IF ProductDesignAward GoldPrize, IF Product Design Award, Good Design Award.
I designed the hair dryer by applying the product design identity of "Dolcegusto" with the subject of "What if Dolcegusto makes the hair dryer? I considered the "Dolcegusto" curve beauty and organic form as a motif to design.