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Digital Marketing

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3 areas where digital ad spending doesn’t match up with consumer habits - Insider Intelligence Trends, Forecasts & Statistics Marketing Trends, Video Marketing, Digital Marketing, Interactive Projection, Mobile Messaging, Social Ads, Search Ads, Revenue Growth, Consumer Behaviour
Marketing Trends
Video Marketing
Digital Marketing
Interactive Projection
Mobile Messaging
Social Ads
Search Ads
Revenue Growth
Consumer Behaviour
3 areas where digital ad spending doesn’t match up with consumer habits
3 areas where digital ad spending doesn’t match up with consumer habits - Insider Intelligence Trends, Forecasts & Statistics
Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both. Brand Advertising, Brand Campaign, Brand Building, Best Stocks, Earn More Money, Investing, Covington, Make It Yourself
Brand Advertising
Brand Campaign
Brand Building
Best Stocks
Earn More Money
Investing
Covington
Make It Yourself
Brand-building ads boost short-term sales, and now you can prove it
Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both.
What Are Good Google Ads Benchmarks In 2023? [STUDY] Search Advertising, Internet Marketing, Social Media Marketing, Ten, Whats Good, Google Ads, Benchmark
Search Advertising
Internet Marketing
Social Media Marketing
Ten
Whats Good
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What Are Good Google Ads Benchmarks In 2023? [STUDY]
What Are Good Google Ads Benchmarks In 2023? [STUDY]
DOJ and Google will face off in landmark antitrust case next week - Insider Intelligence Trends, Forecasts & Statistics Digital Advertising, Social Media Company, Free Content, Press Kit, Digital Trends, Newsroom
Digital Advertising
Social Media Company
Free Content
Press Kit
Digital Trends
Newsroom
DOJ and Google will face off in landmark antitrust case next week
DOJ and Google will face off in landmark antitrust case next week - Insider Intelligence Trends, Forecasts & Statistics
(98) Do flamingos dream of electric sheep? | LinkedIn Electric Sheep, Dream
Electric Sheep
Dream
(98) Do flamingos dream of electric sheep? | LinkedIn
Amazon's online advertising business has become lucrative for the online retailer. Best Renters Insurance, Best Homeowners Insurance, Money Market Account, High Yield Savings Account, Best Student Loans, Best Loans, Best Travel Credit Cards, Rewards Credit Cards, Online Advertising
Best Renters Insurance
Best Homeowners Insurance
Money Market Account
High Yield Savings Account
Best Student Loans
Best Loans
Best Travel Credit Cards
Rewards Credit Cards
Online Advertising
Amazon's online advertising unit just brought in over $10 billion in the second quarter
Amazon's online advertising business has become lucrative for the online retailer.
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts. Beyond the chart: In contrast, YouTube, Hulu, TikTok, and Snapchat each make up a higher share of time spent with digital among US adults than digital ad spend.
Are advertisers overindexing on Meta?
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts. Beyond the chart: In contrast, YouTube, Hulu, TikTok, and Snapchat each make up a higher share of time spent with digital among US adults than digital ad spend.
The effectiveness of online ads hasn’t always been entirely clear but there is now solid evidence they are more than pulling their weight. Online Ads, Calgary Police, Uber App, Tyee, Paid Search, All We Know, Year Of The Rabbit
Online Ads
Calgary Police
Uber App
Tyee
Paid Search
All We Know
Year Of The Rabbit
Believe the hype: Online ads are finally living up to their effectiveness promise
The effectiveness of online ads hasn’t always been entirely clear but there is now solid evidence they are more than pulling their weight.
But if he really concludes that a bar’s utility is tethered to its basic hygiene function, then the last time he checked must have been somewhere around the 1880s, when soap, like most consumer goods, was a naked commodity – on which buyers very much took their chances. Brand Marketing, Debt Relief Programs, Loan Consolidation, Freckle Face, Building Concept, Chocolate Brands, Merger
Brand Marketing
Debt Relief Programs
Loan Consolidation
Freckle Face
Building Concept
Chocolate Brands
Merger
A brand is more than a commodity, the question is how much more
But if he really concludes that a bar’s utility is tethered to its basic hygiene function, then the last time he checked must have been somewhere around the 1880s, when soap, like most consumer goods, was a naked commodity – on which buyers very much took their chances.
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order. The Marketing, Dollar Note, Brand Management, Build Something, Summarize, Modern Branding, Branding
The Marketing
Dollar Note
Brand Management
Build Something
Summarize
Modern Branding
Branding
Three axioms and three questions that summarise all of brand strategy
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
Amid a difficult environment, brands are faced with tough decisions regarding where they direct their marketing budgets. Marketing Leader, Marketing Budget, Business Focus, Business Sales, Economic Environment, Prioritize
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Economic Environment
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Increased pressure is driving marketers to focus more on performance
Amid a difficult environment, brands are faced with tough decisions regarding where they direct their marketing budgets.
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard. Attention Issues, Youtube Ads, Paying Ads, Tv Commercials, Influencer Marketing, Good Old
Attention Issues
Youtube Ads
Paying Ads
Tv Commercials
Influencer Marketing
Good Old
Attention’s the problem, creativity’s the answer - as ever
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard.
Creative effectiveness is rising in importance for marketers but measuring success remains a challenge. Importance Of Creativity, Importance Of Branding, Customer Behaviour, Measuring Success, Positive News, Challenges And Opportunities, Do You Believe
Importance Of Creativity
Importance Of Branding
Customer Behaviour
Measuring Success
Positive News
Challenges And Opportunities
Do You Believe
80% of marketers deem creative quality key to marketing effectiveness
Creative effectiveness is rising in importance for marketers but measuring success remains a challenge.
The lesson? Diagnose first, strategise second. Don’t make large assumptions, and definitely avoid the temptation of jumping to solutions too early in the process. In short, the secret to doing a good job, like answering strategy questions successfully, or indeed, building a new cupboard, is to start at the beginning. Business Building, Setting Objectives, Stormy Waters, The Brave One, Shadow Silhouette, Great Ads, Underpinning, Refocus
Business Building
Setting Objectives
Stormy Waters
The Brave One
Shadow Silhouette
Great Ads
Underpinning
Refocus
Diagnose first, strategise second: Why you need to start at the beginning when planning
The lesson? Diagnose first, strategise second. Don’t make large assumptions, and definitely avoid the temptation of jumping to solutions too early in the process. In short, the secret to doing a good job, like answering strategy questions successfully, or indeed, building a new cupboard, is to start at the beginning.
About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows; Google disputes claims Ny Times, The New York Times, Missing And Exploited Children, Protect Family, Money Machine, Youtube Comments, Video Ads, Usa News, What To Read
Ny Times
The New York Times
Missing And Exploited Children
Protect Family
Money Machine
Youtube Comments
Video Ads
Usa News
What To Read
WSJ News Exclusive | Google Violated Its Standards in Ad Deals, Research Finds
About 80% of Google’s video-ad placements on third-party sites violated promised standards, new research shows; Google disputes claims
More marketers say digital media – over offline channels – is effective at building brands. But how much of it is being driven by shrinking budgets and easier to track metrics? Offline, Metric, Digital Media, Surveys, Budgeting, Effective, Data
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Digital beats offline as marketers’ most effective tool for brand building, survey finds
More marketers say digital media – over offline channels – is effective at building brands. But how much of it is being driven by shrinking budgets and easier to track metrics?
Boots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off. Chief Marketing Officer, Chief Financial Officer, Hotel Card, Facing Challenges, Skin Care Cream, Loyalty Card, Health Check, Pointe
Chief Marketing Officer
Chief Financial Officer
Hotel Card
Facing Challenges
Skin Care Cream
Loyalty Card
Health Check
Pointe
Boots’ brand investment paying off as market share increases for ninth consecutive quarter
Boots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off.
A higher number of marketers believe digital is effective at building brands than offline media, according to new data, in a significant shift of attitudes.
Digital beats offline as marketers’ most effective tool for brand building, survey finds
A higher number of marketers believe digital is effective at building brands than offline media, according to new data, in a significant shift of attitudes.
Now is the time to explore the new spaces, and use our imagination and ambition to explode out of our boxes. News Space, Ambition, Imagination, Toms, Spaces, Explore, Fantasy, Exploring
News Space
Ambition
Imagination
Toms
Spaces
Explore
Fantasy
Exploring
Now is the time to explore the new spaces, and use our imagination and ambition to explode out of our boxes.
Braams addressed some of this criticism today (21 June) at a roundtable event. “We come from a time where people have said, ‘Oh, it’s only about purpose at Unilever”. No, of course it’s not,” she said. “It’s about first having a good value proposition; it’s the right product at the right price.” Once these fundamentals are established, the brand’s values can then come into play. Expressing these values through purpose can build “emotional connections” with consumers, she stated, claiming that Dairy Business, Marketing Leads, Brand Purpose, Value Proposition, Purpose Driven, Beer Brands, Emotional Connection, Best Relationship
Dairy Business
Marketing Leads
Brand Purpose
Value Proposition
Purpose Driven
Beer Brands
Emotional Connection
Best Relationship
Unilever’s top marketer: Having ‘right product at right price’ comes before purpose
Braams addressed some of this criticism today (21 June) at a roundtable event. “We come from a time where people have said, ‘Oh, it’s only about purpose at Unilever”. No, of course it’s not,” she said. “It’s about first having a good value proposition; it’s the right product at the right price.” Once these fundamentals are established, the brand’s values can then come into play. Expressing these values through purpose can build “emotional connections” with consumers, she stated, claiming that
A third of marketers (33.5%) are not being offered opportunities to enhance their skills at work, Marketing Week’s 2023 Career and Salary Survey can reveal. Marketing Skills, Work In Company, Sme Business, Lack Of Confidence, Skill Set, Data Analysis
Marketing Skills
Work In Company
Sme Business
Lack Of Confidence
Skill Set
Data Analysis
A third of marketers not offered upskilling opportunities
A third of marketers (33.5%) are not being offered opportunities to enhance their skills at work, Marketing Week’s 2023 Career and Salary Survey can reveal.
Google’s main weapon against TV is naturally YouTube. SmartTVs come with it built-in so more YouTube content is being watched on the main large screen in a household than ever (33% of YouTube viewing in the UK happens on TVs, according to BARB, and 45% in the US, according to YouTube data). Us Data, Recipe For Success, Drinking Set, Tvs, Weapon
Us Data
Recipe For Success
Drinking Set
Tvs
Weapon
Ignore the sceptics, brands can be built on digital platforms
Google’s main weapon against TV is naturally YouTube. SmartTVs come with it built-in so more YouTube content is being watched on the main large screen in a household than ever (33% of YouTube viewing in the UK happens on TVs, according to BARB, and 45% in the US, according to YouTube data).
Creativity will be lauded this week in Cannes, but it is just one of several drivers of effective marketing that also include strategy, media and brand. Cannes, Drivers, Creativity, Media, Brand
Cannes
Drivers
Creativity
Media
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Marketers need to put creativity back in its place
Creativity will be lauded this week in Cannes, but it is just one of several drivers of effective marketing that also include strategy, media and brand.
As inflation takes its toll, marketers should get the whole business involved in the conversation about how to be smarter with budgets, says Paws.com marketing boss Adam Lawrenson. Audit Services, Bookkeeping Services, Tax Services, Entrepreneur, Accounting Services, Accounting Consultant, Accounting Student, Business Accounting, Cost Accounting
Audit Services
Bookkeeping Services
Tax Services
Entrepreneur
Accounting Services
Accounting Consultant
Accounting Student
Business Accounting
Cost Accounting
How to stop budgets becoming ‘a self-fulfilling prophecy’
As inflation takes its toll, marketers should get the whole business involved in the conversation about how to be smarter with budgets, says Paws.com marketing boss Adam Lawrenson.
CFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.
Boots’ CFO: Don’t just have conversations with finance when it’s budget time
CFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.