These playful pasta packages make noodles look like all types of hair. Moscow-based designer Nikita Konkin has made it hard to see any other box of pasta on the shelves with this clever design concept.
Concept Branding and Packaging: ‘Beehive Honey Squares’
This is using the Gestalt principle where we are using positive and negative space. The negative space of the coffee cup is actually a person talking and the top of the coffee cup comes out to be a thought bubble.