The one that appeals to your taste, the one that “feels like you”, the one that makes you excited to buy it. This is what happens when something is designed well. It hooks, it captures, and it evokes certain emotions that makes the price irrelevant just because it makes them feel something. So if you are wondering how to know the ROI of having a brand designer, check out this blog post! | branding for therapist | yoga studio branding | branding graphic design