I like how this logo captures the different icons found in design. The pen tool for illustrator and the bulb to represent the new and exciting ideas. It is a cool and quirky way to convey the ideas. Also the blue represents loyalty and white purity
I thought of that This fried potato package design incorporates a pocket wherein you can squeeze your ketchup, thereby making it easy for you to dip your fried potatoes in the ketchup. Pretty convenient and a cool design.