This is a good example of a logo design. The reason why is because it spells out the word "record", while the letters "e", "c", and "o" are being used to make the microphone symbol for record.
Load logo by TRIO-3.deviantart.com on @deviantART
These use of multiple z's which is often placed with the idea of sleeping, help emphasize the word Lazy. Even though lazy isn't spelled with multiple Z's the reader can figure out what the word is due to the subscript z's.
꿀잠이라는 글씨에 맞게 배경은 밤으로해두고 달에서 꿀이 떨어져 꿀단지안에 꿀잠자요라는 글씨를 놓은것이 귀엽고 재미있는 디자인이라고 생각됩니다
Choose - if I could marry a logo, this would be it