Logo and identity

Say you have a new client who hires you to design their company identity. When beginning design directions, where do you start? What types of logos should you present? There are five different types of logos, or six, if you include characters/mascots.

We developed a brand new logo and identity design for Willows Preparatory School, a high-quality private school focused on helping students thrive.

Discover the 7 qualities that every good logo design must have to be memorable, and create amazing brand logos with these design tips.

Logobook aims to improve design standards in logo and identity design, and encourage designers to create original logo designs.

I'm going to outline my picks for the best colors for fitness logo design, based on which emotions test subjects associate colors with.

In this article, we will cover: What is a brand? What is branding? What is an identity? What is a logo? What does a brand identity design agency do? Benefits of hiring a brand identity design agency As a branding & design agency, the most common question we get asked is, "how much do you charge for a logo design?". A lot of entrepreneurs who come to us asking this question, often are misguided thinking that their logo or website design represents their entire brand. At which point we refer…

These are the most fantastic corporate identity design examples that can help along the way. Take a look and get inspired!

MCNY's new exhibition looks at how New Yorkers responded to the AIDS/HIV crisis in NYC and how it affected family, homemaking, and thr arts movement in the city.

My hypothesis is that people who feel a sense of belonging at work, or in their organizations, will be more resilient and willing to…

Gretel's rebrand of tech company NI balances 'rationality and creativity'.