Help Remedies Paper packaging design by Phillip Nessen - http://www.packagingoftheworld.com/2017/02/help-remedies-paper-pack.html

Help Remedies Paper Pack

Glacéau's Vitamin Water has two levels of packaging. Indeed, first the primary packaging which is directly in contct with the product (liquid). And then, there is the secondary packaging which carries the primary packaging and the product itself in order to be better protected (technical function). The product is original because the packaging has a funny shape, it reminds us a drug capsule of vitamin. It has a visual impact and high identification of the product (communication function).

Vitaminwater Capsule (Concept)

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