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Brand: Madewell | Sales Promotion: Premium, Coupon | Target: Online shoppers | This sales promotion is non-franchise because its goal is simply to increase short-term sales rather than long-term brand equity.

Madewell is using a sales promotion coupon to target its online shoppers and to increase short-term sales.

Gift Guide

Wand, Card Ideas, Lightbox, Noel, Tinker Cards

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