Integrated Marketing Communications
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Introduction to Integrated Marketing Communications (IMC) - MBA Knowledge Base
Integrated marketing communication refers to integrating all the methods of brand promotion to promote a particular product or service among target customers. In integrated marketing communication, all aspects of marketing communication work together for increased sales and maximum cost effectiveness.
Searchen Networks® - by Internet Marketing Services Inc. - West Palm Beach, FL
Fully integrated marketing communications means every unique channel benefits and builds up the others, providing a cumulative effect on budget impact and improved campaign outcomes. This is what we do and the standard to which our clients hold us