This ad took a more serious twist for a more serious ad. Cyber-bullying is a big deal and showing the arrows stabbing the boy shows that cyber-bullying hurts. This advertisement creates a good relationship with what is being advertised.
// What a awesome idea! Showers that look and function like giant Sprite dispensers were installed on popular beaches in Brazil and Israel. The eye-catching showers reminded people of the refreshing power of Sprite.