I like the enlargement of the logo on the back as more of an artistic design element, but still incorporates logo/company name so it's practical.
Creating a Business Brand Identity isn’t a time consuming work. All you need to do would be to maintain your logo style and corporate identity constant and trustworthy. Consistency of a logo style is essential for the company, nobody will keep in mind your business in the event you often alter the image. It’s exactly the same as altering the brand identity.
Podium by Mahmoud Alkhawaja, via Behance. If you like black and white #identity #packaging #branding PD