The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".
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I really like the use of this logo. The word Idea takes shape as a pencil which is how most people get their ideas written down. This logo really tells people that this is a design company with the use of a pencil as the logo.