Similar to Zara's design using just the name of the brand as the logo allows it to be very transferable and recognisable but using this particular shiny material behind it attracts the eye of customers. Black and Gold also compliment each other which make
Lighting signage for a hotel. This gave me another idea. If you placed 2 black lights in the positions of the normal lighting on this signage you could have the logo or type in UV o the wall enabling the black lights to highlight this.