Similar to Zara's design using just the name of the brand as the logo allows it to be very transferable and recognisable but using this particular shiny material behind it attracts the eye of customers. Black and Gold also compliment each other which make
Graphic design inspiration
Before graphic designer Paul Rand died in he asked the Swiss designer Fred Troller to make a headstone for him that would transcend the usual clichés.
Door sign at Moderna Museet Malmö, Sweden by Stockholm Design Lab