Brand Archetypes

Collection by Laurie Audibert - Coach & Business Witch pour Entrepreneuses

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Découvrez les différents archétypes qui vous permettront de vous positionner et d'avoir un marketing authentique et aligné à votre être.

Laurie Audibert - Coach & Business Witch pour Entrepreneuses
Les archétypes de marque humanisent les marques, leurs donnent une véritable personnalité et créent une identité forte. Elles endossent, ainsi, des caractéristiques humaines comme l’empathie, le charisme, le courage… qui leur permettent de créer une connexion émotionnelle avec leurs clients. Exploitez la puissance de la personnalité de votre marque pour développer votre business. #archetypesmarque #branding #strategiedigitale #strategiemarque Brand Archetypes, Courage, Coin, Blogging, Movie Posters, Entrepreneurship, Filter, Tips, Film Poster

Archétypes de marque, comment les utiliser ?

Utilisez les archétypes de marque pour humaniser votre business, lui donner une véritable personnalité et créer une identité forte

The Caregiver archetype is also known as the servant, angel, martyr, mother, supporter, advocate or nurturer. Your customers want to feel loved, taken care of, safe, secure, grateful or pampered when working with you. When marketing, The Caregiver should use considerate, sentimental, thoughtful and gentle language. Imagery may include happy families or the comforts of home. Colors tend to be soft pallets paired with round or delicate fonts. Pricing is low to moderate. Personality Archetypes, Brand Archetypes, Changing Leaves, Set Cookie, Brand Building, Brand Board, Business Branding, Caregiver, Personal Branding

Caregiver Brand Archetype Moodboard

The Caregiver archetype is also known as the servant, angel, martyr, mother, supporter, advocate or nurturer. Your customers want to feel loved, taken care of, safe, secure, grateful or pampered when working with you. When marketing, The Caregiver should use considerate, sentimental, thoughtful and gentle language. Imagery may include happy families or the comforts of home. Colors tend to be soft pallets paired with round or delicate fonts. Pricing is low to moderate.

Curated Photos for the 12 Brand Archetypes - Design for Creative Souls Personality Archetypes, Brand Archetypes, Branding Design, Logo Design, Graphic Design, Marketing, Social Media Graphics, Business Branding, Thing 1 Thing 2

Curated Photos for the 12 Brand Archetypes | Design for Creative Souls

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If you're a small business owner or entrepreneur who likes to DIY your graphic design and web design, I have a treat that will save you a ton of time. I've curated photos for the 12 brand ar Jungian Archetypes, Brand Archetypes, Marketing, Social Media Graphics, Business Branding, Thing 1 Thing 2, Brand Identity, Free Design, Graphic Design

Curated Photos for the 12 Brand Archetypes | Design for Creative Souls

Curated photos for the Leader brand archetype / DIY graphic design / Free design resources for entrepreneurs and small business owners / photos for social media graphics / photos for website graphics / photos for blog graphics

Curated photos for the Explorer Brand Archetype / Seeker brand archetype / adventurer brand archetype / Wild Woman brand archetype / diy graphic design / free stock photos / stock photography / graphic design resources for entrepreneurs small business own Personality Archetypes, Jungian Archetypes, Brand Archetypes, Boho Aesthetic, Challenges And Opportunities, Marca Personal, Design Graphique, Women Brands, Thing 1 Thing 2

Curated Photos for the 12 Brand Archetypes | Design for Creative Souls

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The Magician Archetype · Pexels Branding Ideas, Logo Branding, Brand Archetypes, Free Photographs, Brand Story, Brand Board, Photography Branding, Marketing, Craft Sale

10. The Magician Archetype · Pexels

Free high quality photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required

The Creator brand archetype (or brand personality) is also known artisan, inn. Personality Archetypes, Jungian Archetypes, Brand Archetypes, Mood Words, Brand Guide, Brand Building, Marketing, Business Branding, Personal Branding

Creator Brand Archetype Moodboard

The Creator brand archetype (or brand personality) is also known artisan, innovator, builder, designer, dreamer, visionary, artist and maker. Your customers want to feel amazed, inspired and imaginative when working with you. They expect quality and beauty. Creator consumers demonstrate their taste by the things they buy. When marketing, The Creator should use unique, descriptive, and metaphor-rich language. Imagery is often extremely aesthetic and distinctive, and marketing should almost…

Curated Photos for the 12 Brand Archetypes - Design for Creative Souls Personality Archetypes, Jungian Archetypes, Brand Archetypes, Brand Building, Marketing, Social Media Graphics, Business Branding, Thing 1 Thing 2, Personal Branding

Curated Photos for the 12 Brand Archetypes | Design for Creative Souls

If you’re a small business owner or entrepreneur who likes to DIY your graphic design and web design, I have a treat that will save you a ton of time. I've

The Ruler brand archetype (or brand personality) is also known the leader, powerbroker, conductor, executive or royalty.  Your customers want to feel successful, influential, recognized and mesmerized. They look to you for high quality, timeless products and services. When marketing, The Ruler should use refined and articulate language intended to impress. Imagery is often sophisticated, classical, statuesque or regal. Colors may be classic colors (corporate blue, navy, maroon, browns). Jungian Archetypes, Brand Archetypes, Black Castle, Creative Business, Business Ideas, Descriptive Words, Deep Thinking, Marketing, Health Coach

Brand Archetype Quiz | Find Out Which Archetype Your Business Is Like

The Ruler brand archetype (or brand personality) is also known the leader, powerbroker, conductor, executive or royalty. Your customers want to feel successful, influential, recognized and mesmerized. They look to you for high quality, timeless products and services. When marketing, The Ruler should use refined and articulate language intended to impress. Imagery is often sophisticated, classical, statuesque or regal. Colors may be classic colors (corporate blue, navy, maroon, browns).

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Regular Guy Brand Archetype Moodboard

The Regular Guy or The Regular Gal is also known as the egalitarian, realist, communitarian, friend, everyperson or guy / gal next door. The Regular Guy / Gal should use a friendly, colloquial voice. Avoid jargon, wild claims and gimmickry. The tone should be humble and practical. Imagery should be people-centric and may include wholesome families, collaboration or community. Color pallets tend toward neutral tones (nothing too bold or bright). Fonts should be easy to read.

The Jester brand archetype is also known the entertainer, wit, joker, fool, performer and comedian.  Your customers want to feel playful, giddy,energized and amused when working with you. When marketing, The Jester should use high-energy, expressive, self-deprecating or clever language. Telling jokes and drawing on unconventional, silly, or over-the-top imagery will go over well. Jester brands tend to grab attention with bright colors and bold fonts. Nothing should be boring. Jungian Archetypes, Brand Archetypes, Archetype Examples, Branding Design, Logo Design, Graphic Design, Descriptive Words, Brand Guide, Bold Fonts

Jester Brand Archetype Moodboard

The Jester brand archetype is also known the entertainer, wit, joker, fool, performer and comedian. Your customers want to feel playful, giddy,energized and amused when working with you. When marketing, The Jester should use high-energy, expressive, self-deprecating or clever language. Telling jokes and drawing on unconventional, silly, or over-the-top imagery will go over well. Jester brands tend to grab attention with bright colors and bold fonts. Nothing should be boring.

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Innocent Brand Archetype Moodboard

The Innocent archetype is also known as a traditionalist, optimist, idealist, cheerleader, purist or do-gooder. Your customers want to feel hopeful, encouraged, trusting and joyful when working with you. When marketing, The Innocent should use simple and concise language with a cheerful and optimistic tone. Avoid overly salesy speech. Marketing may reference nostalgia, families and children, or peaceful nature scenes. Muted color palettes and rounded or soft fonts are a good choice.

The Caregiver archetype is also known as the servant, angel, martyr, mother, supporter, advocate or nurturer. Your customers want to feel loved, taken care of, safe, secure, grateful or pampered when working with you. When marketing, The Caregiver should use considerate, sentimental, thoughtful and gentle language. Imagery may include happy families or the comforts of home. Colors tend to be soft pallets paired with round or delicate fonts. Pricing is low to moderate. Personality Archetypes, Brand Archetypes, Changing Leaves, Set Cookie, Brand Building, Brand Board, Business Branding, Caregiver, Personal Branding

Caregiver Brand Archetype Moodboard

The Caregiver archetype is also known as the servant, angel, martyr, mother, supporter, advocate or nurturer. Your customers want to feel loved, taken care of, safe, secure, grateful or pampered when working with you. When marketing, The Caregiver should use considerate, sentimental, thoughtful and gentle language. Imagery may include happy families or the comforts of home. Colors tend to be soft pallets paired with round or delicate fonts. Pricing is low to moderate.