Art direction, graphic design for ABORD on Behance by Fatma Zahra'a Sfax صفاقس, Tunisia curated by Packaging Diva PD. Love this nautical design, branding and packaging. - Learn how I made it to in one months with e-comm
This is successful as, despite its simple linear lines, the idea of a running man is obvious. You can then see how they were able to replicate this form in to a pattern for the rest of their collateral, which adds complexity to the brand as a whole.