Choosing the right color combos in your design is such a big deal. We’re all drawn to certain colors and said colors play a factor into our feelings, it’s all physiological just like smell. I’ve seen a lot of color studies and while most of .
I like how this logo captures the different icons found in design. The pen tool for illustrator and the bulb to represent the new and exciting ideas. It is a cool and quirky way to convey the ideas. Also the blue represents loyalty and white purity