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Strategic Framework: Understanding Blue Ocean Strategy
In this article, we will look at what is a blue ocean strategy?, how to apply the blue ocean strategy to your business and examples of its application.
Business Model Matrix™
While creating the Integrated Customer Lifecycle™, interconnecting all front-line departments, we found remarkable similarities between a focus on sales and
The Easy Path to Building Personas, and the Top 13 MarTech Articles Curated Thursday, 10/2/14 | Cambridge Marketing Review
Myers-Briggs has 16 personality types. Jakob Nielsen defined 4 personality types when using the web. Bryan Eisenberg has identified four buyer personas as applied to web behavior. When building a digital marketing model, you need to rely on personas as we all interact differently vis-à-vis email, sites, landing pages, etc. However, as research shows, it’s not that much different that you need dozens and dozens of personas. You don’t have to go crazy blazing new trails when building your…
Blank Wheel Of Life Template New the Jobs to Be Done Canvas Jobs to Be Done Outcome - 10+ Professional Templates
the jobs to be done canvas jobs to be done outcome from Blank Wheel Of Life Template, source:jobs-to-be-done.com
Make a living, breathing business plan with a business model canvas - MaRS Discovery District
Alexander Osterwalder’s business model canvas is a strategic management template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s value proposition, infrastructure, customers and finances.
Are you speaking the right language to your customers? - MaRS Discovery District
“In five minutes, people decide if they are interested in you, just as in bars and nightclubs.” — Guy Kawasaki, Reality Check When you’re ready to hit the pavement and start talking about your idea to potential customers and investors, … Read More