As swell press puts it, “Once you start really working with color you understand how many variations there are. 'Navy’ isn’t just ‘navy’… navy to me could mean (and has proven to mean) something completely different to someone else. Does it have more red undertones? Green undertones? Gray? We don’t all see color the same way - our views are molded by our eye sensitivity, our environment, and the narrative of our lives. Having a guidebook to make sure you’re all on the same page is essential.”
