Irish International BBDO - Guinness 'Welcome Home' Poster ad that ran at Dublin Airport, welcoming those returning to Ireland for "The Gathering" - an Irish government-sponsored initiative which encourages the Irish diaspora to visit home.
Durex ad for condoms. White background with blue logo. Upstanding condom on 1 side and baby nipple on other side. Protected sex or baby- simple photo image conveying powerful message about choices and consequences.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.