"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
Quick hit for Friday. I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line "Have a break. Have a Kit Kat." It is a great idea and I like the execution of the ad, as the…
This book cover shows excellent figure ground/negative space. The contours formed by the position of the fox serve as the shape of a boy, I'm assuming "Peter." This empty space also creates a wonderful focal point for the book title to nestle into.
"If there's a way to stand out.we'll find it!" Well, they definitely hit the nail on the head. They got my attention with the contrasting Zebra colors on an elephant. The ad has nice font, colors and placement everything.