Uses one of the items that I am most likely to incorporate into my logo Ice Cream Social logo. I think it would of been even better if he put the diamond pattern in the cone to break up that solid triangle.
- This Logo is a really cool twist on fresh fruit, I think its super clever, and it's very hard to be successful scrunching text like this but it works here! - Delicious Fruit & Vegetable Logo Designs for Inspiration
The twist of the pencil is creates a connection to DNA. The pencil It's self is the connection to the design element of the brand. The icon creates a clear a clever connection to the brand name without being to complex or over the top.
MITCHELL - TYPE BASED DESIGN - This design entirely typographic and uses no supporting imagery to convey the intent or message of the design work. This design uses long type lines to emphasize the word.