Actually love this Chinese ad for McDonalds because it hits the target so well. The grided paper brings an instant feeling of nostalgia from Chinese school supplies and the ice cream brings back memories of an afternoon treat after school.
This masthead is very bright bright and vivid, drawing attention to it immidietly, even thøugh it is mostly on a white background. The block at the start makes this masthead very modernized as well as the bold block type is nice
cool idea using the image of the bird to carry a letter from war to peace. with just an image the main idea is portrayed for the viewer. I Really like the idea of the letter "A" being the only use of color.
I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.