Quick hit for Friday. I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line "Have a break. Have a Kit Kat." It is a great idea and I like the execution of the ad, as the…
L’’ultima campagna di Oliviero Toscani per Benetton, invece, riguarda la pena di morte e ha avuto un impatto mediatico sensazionale in tutto il mondo. Con “We On Death Row” (Noi nel braccio della morte), Benetton mostra per la prima volta l’aspetto reale di alcuni condannati a morte: il presente di chi non ha futuro.
Benetton is running an ad campaign that shows world leaders kissing. (Thanks to PhotoShop, of course.) The image of Angela Merkel kissing the president of France hasn't quite nearly the stir as the images of male leaders kissing other male leaders.
This Burger King ad relates to my topic negative advertising because it is sexualizing women. It is trying to sell one of their sandwiches by using a hidden sexual message. This portrays women as being sex toys.