勾癮:創造品牌幻想,從心理學與腦神經科學解構行銷創意,觸發消費渴望 Graphic Design, Cover Design, Typography, Design, Newspaper Layout, Graph Design, Ad Design, Creative Design, Logo Design
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勾癮:創造品牌幻想,從心理學與腦神經科學解構行銷創意,觸發消費渴望

書名:勾癮:創造品牌幻想,從心理學與腦神經科學解構行銷創意,觸發消費渴望,原文名稱:Brand Seduction:How Neuroscience Can Help Marketers Build Memorable Brands,語言:繁體中文,ISBN:9789862486504,頁數:304,出版社:寶鼎,作者:達瑞‧韋伯,譯者:戴至中,出版日期:2017/07/06,類別:商業理財

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