WHITE SPACE: I love the simple style of this poster and how an image is made just using the hand and the screw. I think that it works well with the space and there is a focus point in the middle of the design.
I like how they used the tip of the pencil to recreate the shape of a mountain. This provides a new perspective. Using the pencil to recreate a scene that relates to the Swiss brand (i. the Swiss Alps).
I love the motion. My favorite one is the first 'e' which I think looks like a fish "type", "typography", "font" - textural. I bet this would be an awesome font to use for a tattoo but incredibly hard!