Aperun Wines packaging by MAISON D'IDÉE curated by Packaging Diva PD. Bringing back traditional approach with the use of hand drawn illustration, in combination with lowered position of the label. The shape of the label serves as an accent to the spherical illustrations.
The fact that this label folds out like a book and probably has information about the company inside, it really unique and inventive. They get to keep a simple design, but go more in dept once you untie the knot.