Fresh & Easy 1

Fresh & Easy

This is a great product package design. Is is simple and balanced. The splash of fruit gives a refreshing feel to viewer

Waitrose Honey

This is the packaging that Turner Duckworth designs for Waitrose honey products, directly shows products to receivers, and performs confidence. The design focuses on honey logo, which perfectly combines “E” and “Honey”.



The food packaging design of own brand products in the context of a supermarket is very important.


Celebrate National Potato Chip Day with this showcase of 30 unique potato chip package designs. Each design represents a departure from the design norm.


Stockholm Design Lab created a design and packaging concept when the company combined its various food and catering units under the IKEA brand. The aim of the Swedish Food Market is to enhance the Swedish identity of IKEA.

Waitrose freshly squeezed juices - Sarah Whitehouse

Waitrose freshly squeezed juices - Sarah Whitehouse

Little Angels - ASDA

This guest post comes from Guy Douglass the Managing Director of the UK based branding agency BOS:Design Ltd in the UK.

Packaging of the World: Creative Package Design Archive and Gallery: Green Things

Green Things

Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.