Général Sherman is a particular giant sequoia tree located in a national park in California, and also the name of a bar in Montreal, Canada. Design agency BZOING have used the foliage of the tree and some beautiful type for their flyer.
High quality photographs over a two-page spread is more visually arresting. I really like the pages where the frame of the photograph is the boundary of the magazine itself. However, careful consideration of borders gives the image more emphasis.