The type is made up of clothing items which obviously ties in very well with the focus of attention - a clothing sale. It's fairly simplistic yet direct in its message.
2 day : sale
CarolinaHerrera_TimWalker (using city's D mark as a fashion logo?)
The Mall - Grand Sale 2013 - Key Visual
Black Fiveday Sale I like the use of an organic shape to add messaging
Need Supply Co.
Burjuman Mall - DSF 2015
Boden Rotating Colours - Email Design
Why is it called Black Friday? Figure out at this website: https://www.youtube.com/watch?v=C3gBT7-BEW4:
Anything for testing