Criteo

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The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching. New Product, Product Launch, Consumer Behaviour, Seo Agency, Latest Technology News, Local Seo, Interesting News, Google Shopping, Machine Learning

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

Criteo says it is beta testing a product that would allow it to directly integrate - and give it priority access - within publishers’ header bidding wrappers. Wrappers help publishers organize tags from multiple header bidding partners and are commonly billed as a way to manage latency and other complexities, like ensuring bid requests are properly... Continue reading » Online Advertising, Header, Continue Reading, Insight, Marketing, Cyber, Loom, Fabric Frame

Criteo Eyes Direct Hooks Into Publishers’ Header Bidding Containers | AdExchanger

Criteo says it is beta testing a product that would allow it to directly integrate - and give it priority access - within publishers’ header bidding wrappers. Wrappers help publishers organize tags from multiple header bidding partners and are commonly billed as a way to manage latency and other complexities, like ensuring bid requests are properly... Continue reading »

Introducing HookLogic's Unique Retail Search Exchange - CPC Strategy Retail, Search, Unique, Searching, Sleeve, Retail Merchandising

Introducing HookLogic's Unique Retail Search Exchange

HookLogic has added another dimension to product advertising with its retail search exchange. Instead of starting searches on Google or Amazon, shoppers start searching on sites of big retailers like Walmart. We caught up with HookLogic to discuss how retailers can take advantage of “paid search on retail sites.”

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Taboola Inks Deal with Criteo in Latest Step Forward | PerformanceIN

Content recommendation platform Taboola has joined forces with French retargeting giant Criteo to onboard a swathe of new advertisers. The group delivers recommendations on content, products, apps, services and more via placements which show up typically on the footer of editorial content. It’s a big deal for both parties – for Criteo, due to new access to premium publishers like Mail Online, Eurosport and NBC, while Taboola will benefit from a number of new advertiser partnerships. Details…

Header bidding negates some of the advantages Alphabet has had with its full ad tech stack. Neutral for Criteo. Header, Tech Companies, Alphabet, Neutral, Company Logo, Ads, Logos, Alpha Bet, Logo

Alphabet’s Headaches With Header Bidding

Header bidding negates some of the advantages Alphabet has had with its full ad tech stack. Neutral for Criteo.

Criteo positions its cross-device solution as a deterministic alternative to walled-garden tools. Walled Garden, Garden Tools, Investing, Alternative, Positivity, Fenced Garden, Yard Tools, Optimism

Criteo Pooling Data From Over 6,000 Brands To Power Its Device Graph

Criteo positions its cross-device solution as a deterministic alternative to walled-garden tools.

As French performance marketing giant Criteo ushers in a new CEO, will it upend its business strategy? Ushers, Online Advertising, Change, French, Marketing, News, Business, French People, French Language

Does Criteo’s CEO Change Signal A Shift In Business Strategy?

As French performance marketing giant Criteo ushers in a new CEO, will it upend its business strategy?

The Platform Of The Future Will Own The Intersection Of Advertising And Marketing AdEx. Digital Revolution, Wheel Of Fortune, Continue Reading, Philosophy, Investing, Advertising, Platform, Community, Crown

Telco Ad Tech Investments Follow A ‘Wheel Of Fortune’ Philosophy | AdExchanger

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Monday’s news of the Tapad acquisition by the Norwegian mobile carrier Telenor is a complex play for the cross-device crown. The general feeling... Continue reading »

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Facebook Shutting Down FBX: Everything You Need to Know

Facebook Shutting Down FBX: Everything You Need to Know - 08/12/2016

Criteo Revenue Drops As It Invests In Business Transformation Self Serve, Online Advertising, Gears, Investing, How To Become, Engineering, Tech, Drop, Marketing

Inside Criteo: Examining The Gears That Run The Engine

French performance marketing company Criteo's golden ad-tech touch.

Facebook just showed up to the header bidding party. Facebook confirmed it’s “exploring header bidding with a small set of publishers.” Those partners may include USA Today and Hearst, according to The Information, which was first to report the news. For Facebook, the move could mark a significant expansion of its Audience Network platform, expanding... Continue reading » For Facebook, Usa Today, Trials, The Expanse, Header, Continue Reading, Exploring, Platform, News

In New Sell-Side Push, Facebook Trials Header Bidding And Tie-Ins With Native SSPs | AdExchanger

Facebook just showed up to the header bidding party. Facebook confirmed it’s “exploring header bidding with a small set of publishers.” Those partners may include USA Today and Hearst, according to The Information, which was first to report the news. For Facebook, the move could mark a significant expansion of its Audience Network platform, expanding... Continue reading »

After completing his first full quarter as CEO of performance marketing company Criteo, Eric Eichmann seems confident. Criteo had “very strong top-line growth,” Eichmann told AdExchanger ahead of the company’s Q1 earnings call on Wednesday. Revenue was up 41% year-over-year to $162 million at constant currency minus traffic acquisition costs and that performance was consistent across... Continue reading » Online Advertising, Header, Continue Reading, Insight, Marketing, Cyber, Loom, Fabric Frame

Criteo CEO On Facebook Ads, Header Bidding And Why It's Immune To Certain Ad Tech Pressures | AdExchanger

After completing his first full quarter as CEO of performance marketing company Criteo, Eric Eichmann seems confident. Criteo had “very strong top-line growth,” Eichmann told AdExchanger ahead of the company’s Q1 earnings call on Wednesday. Revenue was up 41% year-over-year to $162 million at constant currency minus traffic acquisition costs and that performance was consistent across... Continue reading »

By Kelly Liyakasa and James Hercher Criteo’s $250 million, all-cash purchase of retail exchange HookLogic on Tuesday was premeditated. Meaning, the two companies already knew of the other’s capabilities – and a marriage felt right for the future of both ecommerce ad tech companies, said Criteo CEO Eric Eichmann. “We’d been talking to HookLogic for almost... Continue reading » Two's Company, Continue Reading, Ecommerce, Tech Companies, Tuesday, Marriage, Felt, Retail, Ads

Criteo And HookLogic CEOs On The Logic Behind The Acquisition | AdExchanger

By Kelly Liyakasa and James Hercher Criteo’s $250 million, all-cash purchase of retail exchange HookLogic on Tuesday was premeditated. Meaning, the two companies already knew of the other’s capabilities – and a marriage felt right for the future of both ecommerce ad tech companies, said Criteo CEO Eric Eichmann. “We’d been talking to HookLogic for almost... Continue reading »

Criteo Paves The Way For More Purchase Intent With Predictive Search The Marketing, Continue Reading, How To Remove, Display, Search, Google, Shopping, Floor Space, Billboard

Criteo Paves The Way For More Purchase Intent With Predictive Search | AdExchanger

Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel. It’s a $33.2 billion market that’s dominated by Google, whose Shopping... Continue reading »

Criteo is paying $250 million to buy e-commerce ad firm HookLogic - Recode Ecommerce, Ads, Stuff To Buy, E Commerce

Criteo is paying $250 million to buy e-commerce ad firm HookLogic

Like Google product listing ads, but for e-commerce sites.

Criteo's president and COO Eric Eichmann gives us three reasons why the company shouldn't be compared with the performance of other ad tech companies. Tech Companies, Presidents, Ads

This is why Criteo is one of the few star performers among the public ad tech companies right now

Criteo's president and COO Eric Eichmann gives us three reasons why the company shouldn't be compared with the performance of other ad tech companies.