This web page caught my eye because of the leaf its like a focal point that grabs attention and it was visually interesting.
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Site Design // This Is Ground - MOD
Site Design / This Is Ground - MOD by Charles Riccardi
Strong shapes and white space - really effective
I really look forward to the Sephora Beauty Insider emails. It doesn't feel like spam or an ad, it's informative and effective! Almost like receiving a clip from a beauty magazine in my inbox every day.: