City/waterfall LAND ROVER FREELANDER This assignment is the perfect interpretation to link Land Rover’s uncompromising attitude towards off-road driving. To communicate this to city dwellers and convince them this is not just about off-road driving but also a life style to have, I worked with the creative director Bo Deng g to make a series of visuals that can match Land Rovers’s confidence in being different while maintaining a level of cleverness, simplicity, and sophistication.
