How Michelle Phan Cracked the Code for Free Marketing on YouTube
Ipsy co-founder Michelle Phan first posted dog videos to YouTube--and then realized that makeup how-tos were what her viewers really wanted.
The Crowdfunding Pioneer Responsible for $850 Million in Startup Capital
The Indiegogo co-founder was once distraught that she couldn't help a struggling dreamer. So she built a platform where businesses and creative types can get the funding to make their dreams real.
This Cupcake Maker Beat Imposter Syndrome to Build a Mini Empire
"After I was fired from my advertising job, I worked out of my apartment for seven months, by myself. I'd cold-call catering companies and say, "Hi. This is Melissa from Baked by Melissa. I'd like to bring you a free tasting of my cupcakes." I remember crying to my brother, "Who the hell do I think I am?! 'Melissa of Baked by Melissa?'" I felt like a fraud."
How a Woman Became the CEO of General Motors in 3 (Not-So-Easy) Steps
Mary Bara was named Chief Executive Officer of General Motors effective January 15, 2014. Under her leadership, GM is driving to become the global industry leader in automotive design and technology, product quality and safety, customer care and business results. She is also a member of the GM Board of Directors.